The media’s unrealistic portrayal of beauty sets up unrealistic expectations in people’s minds. As a result, people are constantly chasing after an unobtainable ideal and are never satisfied with their own appearance. Over time, this can lead to a preoccupation with one’s appearance and body image, which can negatively impact self-esteem and quality of life. Additionally, the pressure to conform to unrealistic standards of beauty can lead to unhealthy behaviors such as crash dieting, over-exercising, and excessive use of cosmetics or surgery.